Product Designer - Portland
Product Design, 2016
In 2016 I worked with a team of engineers, project manager, stakeholders to redesign how customers apply for real estate in California. It started as a simple problem. "How might we speed up the application process so customers can easily apply for homes.”
Discovery and interviewing stakeholders
We ran multiple sessions with stakeholders to understand the current painpoints customers and Tricon team members were having. This included a whiteboard session and weekly touch meetings to map out the journey of users. Overall the time of this discovery took around three weeks.
An audit of the application helped us prioritize what we needed in the redesign of the application. While there were basic performance problems we tried to focus on the main usability problems gathered from stakeholders and Five Talent's team.
We then broke down these heuristics into problems. After we had the problem statements I worked on wireframes and design. We had two weekly checkins with Tricon to bounce ideas and test designs on.
Design and ideation
We went through a series of different flows, wireframes, designs. After working through designs I personally ran usability testing on our different versions. We had really great feedback during these sessions. There were a few iterations where it was not clear in our original design how to apply for multiple applicants.
This was an interesting project because a lot of the usability testing was done by trial and error. We experimented with a lot of different scenarios. While I am writing this it has been almost 4 years since I started on this applicaiton. If I could do the project again I probably would have suggested more discovery interviews with current customers. We could have researched more on how customers flow into the application itself. We were so focused on the redesign I think we could have taken a step back and researched how customers reach the application. We then could have looked at how customers can apply for multiple homes at once.